Overhaulin'

What is your perception of Mazda as a Brand?

The name BMW has an image and perception for it's cars and the people that drive them. Mazda is no BMW. For the sake of the question, along these lines, what would you say is the demographic for the Mazda Enthusiast. The word Enthusiast is key. This is someone, who does not drive the car plain, but will modify the vehicle with discriminating taste. Chip Foose car designs would be an example. Boyd Coddington, a hot rod purveyor woud be another. These people enhance the brand and further the design language of the model. They extend the manufacturing compromise of the vehicle to very little or next to none. What is your take?

Public Comments

1. mazda - true power max torque, crappy handling. mazda lives in the race world not the common folk.
2. Mazda's suck. BMW's are driven by idiots. Foose and Coddington work on real cars not Japanese or German junk.
3. my perception of it is that Mazda makes vehicles that are up to the designs the Americans wants and makes them cheap with good gas mileage, but they also make a pretty car called the Rx8 which i drive currently, i had a 99 vette before so i am not bias at all, i would say the vehicles they make are nice and well equipped
4. Inexpensive sporty cars for people who can't afford European or American cars.