Overhaulin'

Why is the gecko in those Geico car insurance commercials so stuck up?

Public Comments

1. Because he's a freaking lizard,no nuts!
2. it is probably just a marketing strategy. the strategy being to have a mascot with a personality that stands out. apparently this strategy i working on you. you remember the commercial for the personality of the gecko and it will be associated to the company. the personality of the mascot gives their company a leg-up on the competition for those who do not have a mascot or does not have a mascot with a recognizable and memorable mascot. as long as people are remembering their commercials, even if it is for the gecko and not the actual insurance, it is still a good strategy for marketing.
3. Because he wants to be.
4. I think he's confident, but sweet. Who would buy insurance from an insecure gecko?